Artisan Narayani Devi at work
LoomKatha aims to connect rural artisans and handloom weavers to the global market, enabling greater economic value of the end-product to be transferred back to the producer.
Our focus is on discovering those crafts that are on the verge of extinction, nurturing them back to like through skill development programs and linking the practioners to sustainable markets across the globe
The handloom and handicraft sector with its small volumes and flexibility in customization is ideally poised to service today's individualistic and demanding customer. Additionally, handloom textiles have a low carbon foot-print due to their no-fuel nature of production.
India has over 12 million skilled handloom weavers and 8 milllion handicraft artisans, the largest such work-force in the world. Revival of this home- based industry provides in-situ employment to them.
However, artisans lack formal education and modern marketing skills. They generally operate in a rural environment that is remote and inaccessible to the end consumer. Hence, LoomKatha's aim is to adopt an intensive 360 approach to re-generating and sustaining the livelihoods of the artisans we work with. In addition to technical training, we aim to equip our small community of artisans with business management skills to tackle today's market efficiently.
Our focus is to create small clusters of excellent craftsmanship that not only create beautiful products for our customers but also become efficiently-run micro-enterprises. We are presently working in Rajasthan and Madhya Pradesh. In our ideal world, we would like each of our artisan clusters to become sustainable business units within 3 years so that we can divert our expertise to other areas--and thus, expand the scope of our developmental model as well as discover new products for you, our consumer.
A LoomKatha product is not just a thing of beauty, it is a tangible ratification of an artisan's work. We hope you use them with the same pride and joy with which they were created.